In all profitable relationships, you must have trust. Prospective sales leads can become customers when people give you their money to either resolve a problem or fulfill a desire that they have. A lot of the steps involved in getting them to decide to use your business is well known. There is however one last thing will help finally close the sale.
This article will explore the steps to get you to the point of the close, and then uncovers the final thing, that will help see you sales triple. This technique should not cost you a penny. Trust is the key to absolutely all profitable relationships. We will use the example of Joe Rogan, who created Alpha Brain, a nootropic smart drug. Joe is a great example of someone who built a relationship with an audience first and made money from it second.
For you to create a relationship that leads to a customer buying your product, and hopefully becoming your customer for life, you will need to build up a great deal of trust with them. It needs to be crystal clear to your prospect that you have something that they want and they can get it from you.
So how do you see that need and that realization that you have something that they want? This topic has been covered in many other articles but the main thing is that you speak to them in their language about their problems. Rogan is a master at this.
Next you have to get customer to believe that you can deliver what you’ve promised. The best way to do this is through testimonials and references. Pick a few of your references from your satisfied customers that share some of the same issues as your prospect. (Case study – this Alpha Brain review article.) Surely you have indeed solved many of the same problems before. Your testimonials should ideally include both a value and paying statement. This basically says what value the customer got from you. This way your future customer will have solid proof to help them make a decision.
Skeptical customers may say that just because it is right for one person does not mean it’s going to be right for them. They need to see this working for them. In many instances you should build into your sales and marketing plan a budget to do trials with the customer. You need to assure them that your solution can work for them.
With all trials it is of vital to have a plan that helps the prospective customer, for a set of actions across the trial which clearly demonstrates the benefits of your offering. Is it possible to get your money without having to do a trial? We walk into most shops and they won’t let you take the product to try them out and then go back and pay for them, but they do give what you need to ensure that you get what you pay for. If the product is not 100% what you’re looking for then you as a customer of protected.
You should offer your customers a money back guarantee. Just as you want to make sure that everything you buy works, so do your customers. Today few small businesses offer a money back guarantee. So many small business owners nowadays just don’t provide this! Put yourself in your customers shoes if you can’t take the risk and you created the product then why should they take a risk? You need to be 100% certain that you are selling a product that is absolutely fit for purpose to your customer and they need to see you put your money where your mouth is. When your customer knows that you are confident they will be confident in giving you their money especially when if they’re not satisfied they can get it back. From what I saw on the Alpha Brain sales page, there’s a ‘Keep It’ guarantee – they’ll refund the money and let you keep the product. Rogan is a great marketer – he really understands what’s needed and overdelivers.